[TITLE]Search Engine Optimization (SEO) For Private Music Teachers![TITLE]
[DESCRIPTION]A step-by-step, 80 page how-to guide shows you how to position your music lesson website to get search traffic![DESCRIPTION]
[KEYWORDS]A step-by-step, 80 page how-to guide shows you how to position your music lesson website to get search traffic![KEYWORDS]
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"SEO for Private Lesson
By Dirk Johnson - A successful private lesson guitar teacher with 20 years of experience in search engine optimization. Read moreHERE'S HOW THIS BOOK HELPS YOU!
Search engines are the modern Yellow Pages.
We all use search engines to find products and services, and so do your potential students when they search for music teachers in your town or city.
Are you getting a piece of this traffic? If not, then you are working harder than you need, and probably spending more than you need.
Sure, there are other ways to promote yourself, but consider these facts:
- Facebook only reaches a fraction of your audience.
- Print ads and direct mail is costly.
- Referrals can be S-L-O-W to materialize.
Keep in mind that ad money is mostly wasted on people who have no interest in what you are selling, and it usually takes time and money to manage it on an ongoing basis..
Search engine traffic is FREE, high volume, and constant.
People use search engines WHEN THEY NEED WHAT YOU SELL!
When they need music lessons, they often just search for "[Piano, guitar, etc.] lessons in [your town/county/region]". When they do, what do they see first? You, or your competitors?
You need to get your fair share of this Web traffic!
What's more, even if you are ranking well know, you could be vulnerable to competitors taking your rankings, if you are not properly optimized.
Know this: Search engines don't care how long you've been in business, or how big your studio is, or how experienced you are as a musician and teacher. Surprisingly, none of that matters with SEO!
Instead, this is all about how YOU configure YOUR OWN website.
Anyone can do it. Will you?
To get this free traffic to your website consistently, you MUST set-up your Website properly to let the search engines know about your various music lesson services AND the locations that you serve. THIS GUIDE SHOWS YOU HOW!
A discussion of our business reasons and goals.SECTION 2 - What is SEO?
Search engine optimization is defined and and explained in plain English. Plus, you'll learn how search engines work, and the difference between free search results and paid ads in search.SECTION 3 - Overview of Strategy and Process
A detailed explanation of our approach and tactics, and WHY.SECTION 4 - Keyword Planning
We'll determine the full scope of keywords and search terms that matter to YOUR business, and then prioritize them. Our free "keyword mashup tool" will be a huge help here!SECTION 5 - Competitive Analysis
We'll learn how to do some very basic competitive analysis of your high-priority search terms. This will help us adjust your priorities, if you have strong competitors in your local market.SECTION 6 - Site Implementation
How to implement new, keyword-focused pages on your Website, and how to link them so they can be found by the search engines. We do not advise that you should substantially change your existing website! Instead, we'll create new pages, as we need.SECTION 7 - Offsite Ranking Factors
How links pointing back to your Website help you with better rankings, and how to get some without to much effort.SECTION 8 - Other SEO Factors
We'll discuss some of the finer points of SEO, and whether you should even bother with them.SECTION 9 - Measuring Success
How to know if this is working for you, by monitoring your Website traffic, new inquiries, and salesSECTION 10 - Review and Regroup
How to stay "tuned-up" with your SEO efforts.SECTION 11 - Closing Thoughts
Access to the tool set, example spreadhsheets, our large list of easy link resources (music teacher directories and forums, business directories, etc), email newsletter, and additional free listings in our music teacher directory.