Is your search engine optimization
(SEO) effort getting pushed aside or getting bogged down? Are you frustrated
and not sure where to begin. Do just want to put it off?
That’s not good for your business.
The lack of a good SEO effort may be costing you money. At the least, it is limiting your options.
With a good flow of search traffic, you can get more students, charge more for
the ones you get, and shape your student profile to meet your own goals.
See also the blog post:
Web Traffic is NOT Created Equal! Get The Best!
I have the advantage of 20 years in the SEO business, so this work comes
naturally to me, and I just do it. I also know the huge advantages that I get
from it, and that’s why I do it.
Sure, SEO can be a complex, arcane,
and flat-out boring subject. Prepping your website properly to get search
traffic is not a very exciting thing to do. Neither is sweeping the floor or
managing the books of your business, but you do those tasks, right?
But I’m not hear to
brow-beat. Instead, I want to give you a quick and dirty fix that might get you
off the dime and start getting this done.
Can you spare a half
hour for your business?
Here’s the solution: Just
build 1 (one!) focused landing page, post it to your site, and link to it from
somewhere else on your website. That
should take about half an hour.
Granted,
this approach is like applying a splint when you have a broken leg in the
woods. But at least it will get you out of the woods, to a place where you can
get a complete fix.
This “splint” page that you build
should be focused on this type of search term as the page title:
[Your main
instrument] lessons in [your hometown]
Please don’t just re-title an
existing page. That probably will not work very well. At the least, build a complete, focused landing page.
So you will also need to write out a
good meta description, page headline, add a photo alt tag (if you use an
image), and you will need to build good page content that will covert visitors
who come to this page from a search engine into actual clients.
All of
that is covered in detail in the guidebook:
Search
Engine Optimization (SEO) For Private Music Teachers.
The point is this: Just get something
done.
Forget about over-analyzing. Read the guide to understand the entire process of
building a landing page, and then just do one!
If you survive that task, then do
another page, and maybe another. That exercise will get you familiar with the
process of landing page building and linking to the pages so they get
indexed.
Once you have finished a couple of basic, hometown pages, you can start to see
if it gets any traffic or search results. Sure, it’s a splint, but at least now
you are in the game.
Then revisit your keyword mashup list. You'll have a much better idea about how
to prioritize your whole keyword list, once you've been through the
page-building process.
Plus (and this is a big plus), you will have a page (or a few) focused
landing pages that are indexed and ready to rank well in search!
You’re on your way to better traffic, better clients and a better music lesson
business.
Dirk Johnson