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get more students using search engine optimization (SEO)

Search Engine Optimization (SEO) For Music Teachers, Tutors and Lesson Studios
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Git 'er Done! – How To Slay Your SEO Funk


Is your search engine optimization (SEO) effort getting pushed aside or getting bogged down? Are you frustrated and not sure where to begin? Do just want to put it off?


That’s not good for your business.


The lack of a good SEO effort may be costing you money. At the least, it is limiting your options.

With a good flow of search traffic, you can get more students, charge more for the ones you get, and shape your student profile to meet your own goals.


See also the blog post:
Web Traffic is NOT Created Equal! Get The Best! 


I Get It!

I have the advantage of 20 years in the SEO business, so this work comes naturally to me, and I just did it for my own lesson business. I also know the huge advantages that I get from it, and that’s why I do it.


Sure, SEO can be a complex, arcane, and flat-out boring subject. Prepping your website properly to get search traffic is not a very exciting thing to do. Neither is sweeping the floor or managing the books of your business, but you do those tasks, right? 


Here’s Your “Jump Start” - A Quickie Solution


But I’m not hear to brow-beat. Instead, I want to give you a quick and dirty fix that might get you off the dime and start getting this done. 


Can you spare a half hour for your business?


Here’s the solution: Just build 1 (one!) focused landing page, post it to your site, and link to it from somewhere else on your website. That  should take about half an hour.

Granted, this approach is like applying a splint when you have a broken leg in the woods. But at least it will get you out of the woods, to a place where you can get a complete fix.


Aim Directly At Your Hometown


This “splint” page that you build should be focused on this type of search term as the page title: 


[Your main instrument] lessons in [your hometown]


Please don’t just re-title an existing page. That probably will not work very well.  At the least, build a complete, focused landing page.


So you will also need to write out a good meta description, page headline, add a photo alt tag (if you use an image), and you will need to build good page content that will covert visitors who come to this page from a search engine into actual clients.


All of that is covered in detail in the guidebook:
Search Engine Optimization (SEO) For Private Music Teachers.


The point is this: Just get something done.

Forget about over-analyzing. Read the guide to understand the entire process of building a landing page, and then just do one!


If you survive that task, then do another page, and maybe another. That exercise will get you familiar with the process of landing page building and linking to the pages so they get indexed. 

Once you have finished a couple of basic, hometown pages, you can start to see if it gets any traffic or search results. Sure, it’s a splint, but at least now you are in the game.

Then revisit your keyword mashup list. You'll have a much better idea about how to prioritize your whole keyword list, once you've been through the page-building process. 

Plus (and this is a big plus), you will have a page (or a few) focused landing pages that are indexed and ready to rank well in search! 

You’re on your way to better traffic, better clients and a better music lesson business.


Dirk Johnson


See our other blog posts here!

    Our Blog Posts:

       July, 2020
* Is Google My Business (GMB) converting to a PAID SUBSCRIPTION model? Well, sort of…
     Google is rolling out the "Google Guarantee" badge for home services. Does that include music lessons?

       April 08, 2019
* SEO - Now More Than Ever!
     Current circumstances have upended the entire marketing landscape and how people view our industry. Here’s why SEO matters now.

       February 12, 2020
* Is SEO Dead, Again? PLUS: Predictions!
     Every SEO guru has declared the death of SEO at least once, and then they make "future" SEO predictions in their next blog post. My turn, in just one post!

       December 11, 2019
* Save Time and Money by Staging Your SEO Project
     With a well-planned SEO strategy, you DO NOT eat the SEO elephant in one big bite. In fact, you might only need the appetizer!

       November 11, 2019
* What Does “Build Content for SEO” Mean?
     The SEO world is fascinated with “building content”. What exactly does that mean for a music lesson studio owner? (Teaser: It’s much easier than you think!)

       September 05, 2019
* Yelp = FREE “Piggyback” Traffic!
     Love it or not, Yelp and other lead generation sites show up in local search results consistently. You can get a piece of the action, for FREE!

       August 09, 2019
* Outsourcing Your SEO
     Here’s a quick guide to what to consider if you plan to outsource your SEO project

       June 11, 2018
* Facebook vs. Referrals and SEO
     Facebook marketing seems to be gaining traction with music lesson studio owners. Let’s compare!

       March 19, 2019
* We All Want Easy Backlinks. Here They Are!
     Here is the “low hanging fruit” of link building, in the legitimate business directory world.

       November 5, 2018
* DO NOT Overhaul Your Entire Website for SEO!
     That May Not Be Necessary At All!

       September 26, 2018
* But My Web Software Did My SEO For Me – NOT!
     Sorry, but good SEO can’t be automated – It still takes some thought, planning, and a bit of effort.

       September 12, 2018
* SEO Should NOT Be a Time Suck!
     Don’t get caught up in the SEO treadmill, because, seriously, you’ve got better things to do.

       September 04, 2018
* What Are The Three Most Important Aspects of SEO?
     It's not what you think. It's not about tactics. It's what you do that matters!

       August 28, 2018
* Did Your New Student Inquiries Suddenly Slow Down?
     There's a very likely culprit, and it's easy to diagnose and fix, if that's the cause.

       August 19, 2018
* Git 'er Done! – How To Slay Your SEO Funk
     Are you procrastinating your SEO efforts? Here's how to quickly get your SEO efforts on track.

       August 2, 2018
* Web Traffic is NOT Created Equal! Get The Best!
     There are a lot of ways to get website traffic. Mostly, it's all good, but some of it is better. And some of it is the best! Find out how to get the best.

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Search Engine Optimization (SEO) For Private Music Teachers

Search Engine Optimization (SEO) For Private Music Teachers!

A Step-by-Step Guide to the Basics
By Dirk Johnson - A successful private lesson guitar teacher with 20 years of experience in search engine optimization. Read more
      80 + Pages - Just $19.95!

       - Includes free tools,
          services and benefits!

             AS PDF FILE!

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