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Git 'er Done! – How To Slay Your SEO Funk
Is your search engine optimization
(SEO) effort getting pushed aside or getting bogged down? Are you frustrated
and not sure where to begin? Do just want to put it off?
That’s not good for your business.
The lack of a good SEO effort may be costing you money. At
the least, it is limiting your options.
With a good flow of search traffic, you can get more students, charge more for
the ones you get, and shape your student profile to meet your own goals.
See also the blog post:
Web Traffic is NOT Created Equal! Get The Best!
I Get It!
I have the advantage of 20 years in the SEO business, so this work comes
naturally to me, and I just did it for my own lesson business. I also know the huge advantages that I get
from it, and that’s why I do it.
Sure, SEO can be a complex, arcane,
and flat-out boring subject. Prepping your website properly to get search
traffic is not a very exciting thing to do. Neither is sweeping the floor or
managing the books of your business, but you do those tasks, right?
Here’s Your “Jump Start” - A Quickie
But I’m not hear to
brow-beat. Instead, I want to give you a quick and dirty fix that might get you
off the dime and start getting this done.
Can you spare a half
hour for your business?
Here’s the solution: Just
build 1 (one!) focused landing page, post it to your site, and link to it from
somewhere else on your website. That
should take about half an hour.
this approach is like applying a splint when you have a broken leg in the
woods. But at least it will get you out of the woods, to a place where you can
get a complete fix.
Aim Directly At Your Hometown
This “splint” page that you build
should be focused on this type of search term as the page title:
instrument] lessons in [your hometown]
Please don’t just re-title an
existing page. That probably will not work very well. At the least, build a complete, focused landing page.
So you will also need to write out a
good meta description, page headline, add a photo alt tag (if you use an
image), and you will need to build good page content that will covert visitors
who come to this page from a search engine into actual clients.
that is covered in detail in the guidebook:
Engine Optimization (SEO) For Private Music Teachers.
The point is this: Just get something
Forget about over-analyzing. Read the guide to understand the entire process of
building a landing page, and then just do one!
If you survive that task, then do
another page, and maybe another. That exercise will get you familiar with the
process of landing page building and linking to the pages so they get
Once you have finished a couple of basic, hometown pages, you can start to see
if it gets any traffic or search results. Sure, it’s a splint, but at least now
you are in the game.
Then revisit your keyword mashup list. You'll have a much better idea about how
to prioritize your whole keyword list, once you've been through the
Plus (and this is a big plus), you will have a page (or a few) focused
landing pages that are indexed and ready to rank well in search!
You’re on your way to better traffic, better clients and a better music lesson
See our other blog posts here!
Our Blog Posts:
Is Google My Business (GMB) converting to a PAID SUBSCRIPTION model? Well, sort of…
Google is rolling out the "Google Guarantee" badge for home services. Does that include music lessons?
April 08, 2019
SEO - Now More Than Ever!
Current circumstances have upended the entire marketing landscape and how people view our industry. Here’s why SEO matters now.
February 12, 2020
Is SEO Dead, Again? PLUS: Predictions!
Every SEO guru has declared the death of SEO at least
once, and then they make "future" SEO predictions in their next blog post. My turn, in just one
December 11, 2019
Save Time and Money by Staging Your SEO Project
With a well-planned SEO strategy, you DO NOT eat the SEO
elephant in one big bite. In fact, you might only need the appetizer!
November 11, 2019
What Does “Build Content for SEO” Mean?
The SEO world is fascinated with “building content”. What exactly does that mean for a music lesson studio owner? (Teaser: It’s much easier than you think!)
September 05, 2019
Yelp = FREE “Piggyback” Traffic!
Love it or not, Yelp and other lead generation sites show up in local search results consistently. You can get a piece of the action, for FREE!
August 09, 2019
Outsourcing Your SEO
Here’s a quick guide to what to consider if you plan to outsource your SEO project
June 11, 2018
Facebook vs. Referrals and SEO
Facebook marketing seems to be gaining traction with music lesson studio owners. Let’s compare!
March 19, 2019
We All Want Easy Backlinks. Here They Are!
Here is the “low hanging fruit” of link building, in the legitimate business directory world.
November 5, 2018
DO NOT Overhaul Your Entire Website for SEO!
That May Not Be Necessary At All!
September 26, 2018
* But My Web Software Did My SEO For Me – NOT!
Sorry, but good SEO can’t be automated – It still takes some thought, planning, and a bit of effort.
September 12, 2018
SEO Should NOT Be a Time Suck!
Don’t get caught up in the SEO treadmill, because, seriously, you’ve got better things to do.
September 04, 2018
What Are The Three Most Important Aspects of SEO?
It's not what you think. It's not about tactics. It's what you do that matters!
August 28, 2018
* Did Your New Student Inquiries Suddenly Slow Down?
There's a very likely culprit, and it's easy to diagnose and fix, if that's the cause.
August 19, 2018
* Git 'er Done! – How To Slay Your SEO Funk
Are you procrastinating your SEO efforts? Here's how to quickly get your SEO efforts on track.
August 2, 2018
* Web Traffic is NOT Created Equal! Get The Best!
There are a lot of ways to get website traffic. Mostly, it's all good, but some of it is better. And some of it is the best! Find out how to get the best.
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Search Engine Optimization (SEO) For Private Music Teachers!
A Step-by-Step Guide to the Basics
By Dirk Johnson - A successful private lesson guitar teacher with 20 years of experience in search engine optimization. Read more