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Did Your New Student Inquiries Suddenly Slow Down?
Posted 2018-08-28 by Dirk Johnson
I am seeing a lot of
people post in the FB music lesson studio groups about slower sign-up rates and
fewer inquiries. They did nothing different on their end, but suddenly there’s
a lot less new business coming in the door.
There might be local
reasons, like a factory closing in town, but beyond that, the one place you
should definitely look is within your traffic stats for your website, and
specifically, your search engine referral traffic.
If you went from getting a
lot of traffic from Google and Bing and Yahoo to almost nothing for one of them
(especially Google), then there’s a good chance that you’ve been bumped down in
the rankings for some search terms that matter (a lot) to your business.
But I Didn’t Do Anything!
Exactly. Search rankings follow the old adage that
nature abhors a vacuum. If your site was not well optimized, it was vulnerable
to being displaced in the search results by more determined, better-optimized
Maybe one of your local
competitors finally got serious about their SEO, then read
a good book about it here!,
and got it done. Or maybe they hired an SEO consultant. Either way, they may
have knocked you down the rankings, and worse, onto the second page where there
is almost no traffic.
What’s more, your
“competitors” don’t have to be local. There are more and more “lead generation”
sites cropping up, and they are going after the search rankings for music
lessons in every city and county in the land.
Every music studio has
these lead generation competitors to deal with. They are out there, making
headway on a daily basis, displacing locally-owned shops from the search
results all the time.
Just maybe one or two of
them started showing up in your local results, bumping you off the page.
OK – the second hardest
part of this (the loss of money is certainly the hardest part) is finally
coming to realize that you were probably relying on a traffic source to your
website that maybe you had not even given any consideration. You just got the
traffic, and enjoyed it, and now it’s gone.
Search engine traffic is a
POWERFUL revenue generator for businesses like music lesson studios. It is quite likely that search traffic is
the most powerful source of student prospect traffic out there, aside from
your direct referrals.
As the old saying goes, we never miss the water ‘til the well runs dry, and it
applies here in a big way. If you took your search traffic for granted, and it
was providing you with substantial income, then we dearly miss it when it’s
You Can Recover
The game is not over. In
fact, you can recover from this and become stronger than ever, but only if you
finally take your search engine optimization seriously.
Find out what it takes to
do a thorough job. My guidebook
will walk you through the process, step-by-step, from a studio owner’s
perspective. It’s a very small
investment in restoring your cash flow. If you still can’t do it yourself, and
want help, I can help you.
If you don’t want to buy
the book, you can just research how optimize a website. Granted, that will be a
bit confusing and time consuming, but it’s all free if you dig hard
Search Engines Rule
Unfortunately, in the
modern marketplace, search engines rule. They drive the most business to people
like us. We might not like that fact, but it is what it is.
The best thing to do is
get on board and work with it. It’s not easy, nor is it fun. But it can be very
I do wish more business
owners understood all of this, but in certain ways, that makes things easier
and more lucrative for those of us who do take our search traffic seriously.
You can make it work for
Here’s a place to start:
Engine Optimization (SEO) For Private Music Teachers!
See our other blog posts here!
Our Blog Posts:
December 11, 2019
Save Time and Money by Staging Your SEO Project
With a well-planned SEO strategy, you DO NOT eat the SEO
elephant in one big bite. In fact, you might only need the appetizer!
November 11, 2019
What Does “Build Content for SEO” Mean?
The SEO world is fascinated with “building content”. What exactly does that mean for a music lesson studio owner? (Teaser: It’s much easier than you think!)
September 05, 2019
Yelp = FREE “Piggyback” Traffic!
Love it or not, Yelp and other lead generation sites show up in local search results consistently. You can get a piece of the action, for FREE!
August 09, 2019
Outsourcing Your SEO
Here’s a quick guide to what to consider if you plan to outsource your SEO project
June 11, 2018
Facebook vs. Referrals and SEO
Facebook marketing seems to be gaining traction with music lesson studio owners. Let’s compare!
March 19, 2019
We All Want Easy Backlinks. Here They Are!
Here is the “low hanging fruit” of link building, in the legitimate business directory world.
November 5, 2018
DO NOT Overhaul Your Entire Website for SEO!
That May Not Be Necessary At All!
September 26, 2018
* But My Web Software Did My SEO For Me – NOT!
Sorry, but good SEO can’t be automated – It still takes some thought, planning, and a bit of effort.
September 12, 2018
SEO Should NOT Be a Time Suck!
Don’t get caught up in the SEO treadmill, because, seriously, you’ve got better things to do.
September 04, 2018
What Are The Three Most Important Aspects of SEO?
It's not what you think. It's not about tactics. It's what you do that matters!
August 28, 2018
* Did Your New Student Inquiries Suddenly Slow Down?
There's a very likely culprit, and it's easy to diagnose and fix, if that's the cause.
August 19, 2018
* Git 'er Done! – How To Slay Your SEO Funk
Are you procrastinating your SEO efforts? Here's how to quickly get your SEO efforts on track.
August 2, 2018
* Web Traffic is NOT Created Equal! Get The Best!
There are a lot of ways to get website traffic. Mostly, it's all good, but some of it is better. And some of it is the best! Find out how to get the best.
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Search Engine Optimization (SEO) For Private Music Teachers!
A Step-by-Step Guide to the Basics
By Dirk Johnson - A successful private lesson guitar teacher with 20 years of experience in search engine optimization. Read more