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get more students using search engine optimization (SEO)

Search Engine Optimization (SEO) For Music Teachers, Tutors and Lesson Studios
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What Are The Three Most Important Aspects of SEO?


It's not what you think. It's not about tactics. It's what you do that matters!

By Dirk Johnson


People in the SEO world love to argue. One of the things they argue about is this: What aspects of search engine optimization are the most important?


They will discuss (or rather, argue about) the importance of title tags, page content, links, and more. Blah blah blah.


Of course, those things are all important as TACTICS, but all of those are actually secondary in importance to ACTION.




To a small business owner with a website, the most important three things about SEO are these:


1)  You

2)  Doing something

3)  Right


This is especially true for music lesson studio owners, where the competition can be weak. Often, ANY correct action that you take regarding your search engine optimization can turn out to be very effective.


However, doing nothing gets you nothing, or worse, you even might lose the rankings that you have! For more info on that, see the post Did Your New Student Inquiries Suddenly Slow Down?


Don’t Get Caught Up In the Minutiae


SEO is a very “gray” craft. Nothing is black and white.


It’s easy to get caught up in the endless micro-arguments that swirl around this subject. From experience, I am advising you to save time and ignore the deep-dive details.


What’s important is simple. Just do SOMETHING and do it RIGHT, and  creating one well-built landing page is a good start.


I recently wrote this blog post: “Git 'er Done! – How To Slay Your SEO Funk”, so I am not going to re-cover that material. Check it out.


If you need to know WHAT to do, then all of that is covered in detail in the 80 page guidebook: 
Search Engine Optimization (SEO) For Private Music Teachers.



This is Not That Hard, Really


Folks, SEO is not rocket science. In fact, it is very straightforward. There is no need to worry about the minutiae aspects of SEO tactics.

What is most important is YOU doing something now. That might be you, or you having someone do it.


Again, please feel free to email me with questions, or I’d be glad to take a quick look at your website with respect to your SEO issues. There’s no cost for that.




Dirk Johnson

Thanks! Dirk Johnson
See our other blog posts here!

    Our Blog Posts:

       July, 2020
* Is Google My Business (GMB) converting to a PAID SUBSCRIPTION model? Well, sort of…
     Google is rolling out the "Google Guarantee" badge for home services. Does that include music lessons?

       April 08, 2019
* SEO - Now More Than Ever!
     Current circumstances have upended the entire marketing landscape and how people view our industry. Here’s why SEO matters now.

       February 12, 2020
* Is SEO Dead, Again? PLUS: Predictions!
     Every SEO guru has declared the death of SEO at least once, and then they make "future" SEO predictions in their next blog post. My turn, in just one post!

       December 11, 2019
* Save Time and Money by Staging Your SEO Project
     With a well-planned SEO strategy, you DO NOT eat the SEO elephant in one big bite. In fact, you might only need the appetizer!

       November 11, 2019
* What Does “Build Content for SEO” Mean?
     The SEO world is fascinated with “building content”. What exactly does that mean for a music lesson studio owner? (Teaser: It’s much easier than you think!)

       September 05, 2019
* Yelp = FREE “Piggyback” Traffic!
     Love it or not, Yelp and other lead generation sites show up in local search results consistently. You can get a piece of the action, for FREE!

       August 09, 2019
* Outsourcing Your SEO
     Here’s a quick guide to what to consider if you plan to outsource your SEO project

       June 11, 2018
* Facebook vs. Referrals and SEO
     Facebook marketing seems to be gaining traction with music lesson studio owners. Let’s compare!

       March 19, 2019
* We All Want Easy Backlinks. Here They Are!
     Here is the “low hanging fruit” of link building, in the legitimate business directory world.

       November 5, 2018
* DO NOT Overhaul Your Entire Website for SEO!
     That May Not Be Necessary At All!

       September 26, 2018
* But My Web Software Did My SEO For Me – NOT!
     Sorry, but good SEO can’t be automated – It still takes some thought, planning, and a bit of effort.

       September 12, 2018
* SEO Should NOT Be a Time Suck!
     Don’t get caught up in the SEO treadmill, because, seriously, you’ve got better things to do.

       September 04, 2018
* What Are The Three Most Important Aspects of SEO?
     It's not what you think. It's not about tactics. It's what you do that matters!

       August 28, 2018
* Did Your New Student Inquiries Suddenly Slow Down?
     There's a very likely culprit, and it's easy to diagnose and fix, if that's the cause.

       August 19, 2018
* Git 'er Done! – How To Slay Your SEO Funk
     Are you procrastinating your SEO efforts? Here's how to quickly get your SEO efforts on track.

       August 2, 2018
* Web Traffic is NOT Created Equal! Get The Best!
     There are a lot of ways to get website traffic. Mostly, it's all good, but some of it is better. And some of it is the best! Find out how to get the best.

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Search Engine Optimization (SEO) For Private Music Teachers

Search Engine Optimization (SEO) For Private Music Teachers!

A Step-by-Step Guide to the Basics
By Dirk Johnson - A successful private lesson guitar teacher with 20 years of experience in search engine optimization. Read more
      80 + Pages - Just $19.95!

       - Includes free tools,
          services and benefits!

             AS PDF FILE!

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