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Just $19.95! - Includes free tools, services and benefits! IMMEDIATE DOWNLOAD AS PDF FILE! Click To Order Now! But My Web Software Did My SEO For Me – NOT! Sorry, but good SEO can’t be automated – It still takes some thought, planning, and a bit of effort. By Dirk Johnson In my discussions with
music lesson studio owners, I often hear comments like this: “I
get SEO with my hosting package, don’t I?” or ”I think my web guy said he already did that” or ”I have the Yoast SEO plug-in for my Wordpress, so I think it’s done
automatically” or some similar quote
indicating that there is no need to worry about SEO. It’s been taken care of. Sorry, But Probably
NOT! So when I look at their
website, I almost always have to gently indicate to them that, no, their site
is not really optimized for search traffic. In fact, it is often nowhere near
“search ready”, and no, they are not yet showing up on the first page in Google
for searches for lessons in their city. That revelation often
comes as a surprise. That’s because SEO is not some setting that you turn on to
let Google know that “Hey – I’m ready for some search traffic. Just send it on
over!” Yet many people seem to
think that it really does work that way. Sorry, but it doesn’t. As
always, if you want to get a quick review of your current website SEO
condition, please contact
me with your website address, and I’ll be glad to have a look and report
back to you what I find. A Human Being Is Still
Required! Yes, the tech bastards are
all actively trying to automate all of us out of business in some way (see ChordBuddy.com ha ha!), but I don’t see
that happening anytime soon with SEO. Good SEO that yields
paying clients takes some thinking, focus, analysis, more thinking, good
planning, then some VERY GOOD content writing, and finally, some oversight to
review how it is working. Until someone who is
familiar with the how SEO set-up process works actually does the work that is
needed, it’s going to be incomplete. And incomplete SEO work is probably not
going to yield much in the way of paying clients. Good SEO work does
these three things: -
It helps you rank well in
search engines when people search for music lessons in your area. -
It entices people to click
on YOUR listing in those search results, thus visiting your website -
It converts those people
into real life leads that you can turn into real life CLIENTS. If you skip any part of
the process above, you will quickly start losing out on the benefits of
properly done SEO, and maybe completely if the traffic does not convert on your
site. Half-baked SEO work is
rampant. I see it all the time. I
rarely see local studios in the music lesson industry that have done their SEO
well. Yet, the studio owners
often think they have it covered, because someone told them that SEO was “part
of their package” for their hosting or their content management platform or
from their website developer. Nobody is telling them the
truth (surprise!), and they don’t know the right questions to ask to know the
difference. Fortunately, There is
Hope! OK – so SEO is not a
“button push” switch that you just turn on. Bummer. Fortunately, SEO is NOT
rocket science, either. All you really need to get
your SEO in order is to have it explained to you correctly in plain language
(not SEO-speak!), and then you either do it yourself at no additional cost to
you except time, or get someone to do it right for you. The explaining part is
easy. It’s all laid out in this 80
page do-it-yourself guide to SEO for music lesson teachers, tutors, and studios
will help. If you don’t have time, or
if you prefer to have someone else manage the basics for you, please contact
me. And,
as always, if you want to get a quick review of your current website SEO
condition, please contact
me with your website address, and I’ll be glad to have a look and report
back to you what I find. Thanks again for tuning
in! See our other blog posts here! 
Our Blog Posts:
July, 2020
* Is Google My Business (GMB) converting to a PAID SUBSCRIPTION model? Well, sort of… Google is rolling out the "Google Guarantee" badge for home services. Does that include music lessons? April 08, 2019 * SEO - Now More Than Ever! Current circumstances have upended the entire marketing landscape and how people view our industry. Here’s why SEO matters now. February 12, 2020 * Is SEO Dead, Again? PLUS: Predictions! Every SEO guru has declared the death of SEO at least once, and then they make "future" SEO predictions in their next blog post. My turn, in just one post! December 11, 2019 * Save Time and Money by Staging Your SEO Project With a well-planned SEO strategy, you DO NOT eat the SEO elephant in one big bite. In fact, you might only need the appetizer! November 11, 2019 * What Does “Build Content for SEO” Mean? The SEO world is fascinated with “building content”. What exactly does that mean for a music lesson studio owner? (Teaser: It’s much easier than you think!) September 05, 2019 * Yelp = FREE “Piggyback” Traffic! Love it or not, Yelp and other lead generation sites show up in local search results consistently. You can get a piece of the action, for FREE! August 09, 2019 * Outsourcing Your SEO Here’s a quick guide to what to consider if you plan to outsource your SEO project June 11, 2018 * Facebook vs. Referrals and SEO Facebook marketing seems to be gaining traction with music lesson studio owners. Let’s compare! March 19, 2019 * We All Want Easy Backlinks. Here They Are! Here is the “low hanging fruit” of link building, in the legitimate business directory world. November 5, 2018 * DO NOT Overhaul Your Entire Website for SEO! That May Not Be Necessary At All! September 26, 2018 * But My Web Software Did My SEO For Me – NOT! Sorry, but good SEO can’t be automated – It still takes some thought, planning, and a bit of effort. September 12, 2018 * SEO Should NOT Be a Time Suck! Don’t get caught up in the SEO treadmill, because, seriously, you’ve got better things to do. September 04, 2018 * What Are The Three Most Important Aspects of SEO? It's not what you think. It's not about tactics. It's what you do that matters! August 28, 2018 * Did Your New Student Inquiries Suddenly Slow Down? There's a very likely culprit, and it's easy to diagnose and fix, if that's the cause. August 19, 2018 * Git 'er Done! – How To Slay Your SEO Funk Are you procrastinating your SEO efforts? Here's how to quickly get your SEO efforts on track. August 2, 2018 * Web Traffic is NOT Created Equal! Get The Best! There are a lot of ways to get website traffic. Mostly, it's all good, but some of it is better. And some of it is the best! Find out how to get the best.
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Search Engine Optimization (SEO) For Private Music Teachers!A Step-by-Step Guide to the BasicsBy Dirk Johnson - A successful private lesson guitar teacher with 20 years of experience in search engine optimization. Read more
80 + Pages - Just $19.95!
- Includes free tools, services and benefits! IMMEDIATE DOWNLOAD AS PDF FILE! Order Processing Notes: Your order will be processed through our secure Shopify shopping cart at the domain HeadAndTailStik.shopify.com. Head and Tail Stiks are very handy string instrument cleaning tools, in case you are curious at http://headandtailstik.com "SEO for Private Lesson Music Teachers" Back to Top of Page |