Helping private lesson music teachers, tutors and studio owners
get more students using search engine optimization (SEO)

Search Engine Optimization (SEO) For Music Teachers, Tutors and Lesson Studios
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       - Includes free tools,
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* DO NOT Overhaul Your Entire Website for SEO Purposes!


That May Not Be Necessary At All!

One of the best ways to identify an amateur, inexperienced SEO consultant is reflected in how they approach an SEO project for a site that already exists.


If his or her first advice is something like “Well, we’ll need to change the existing content of your site”, I’d suggest finding someone else. Fast.


For sites like ours that sell music lessons (we usually have relatively small sites), a complete site overhaul is most likely the WRONG way to go about this.


Let It Be


Established sites have an online “history” with the search engines. They may not have the greatest set-up for SEO purposes, but there is a good chance that they already produce some viable SEO traffic.


Messing around with pages that are already indexed and working is a recipe to wipe out your existing search rankings very quickly.


Also, the challenge of determining what to change, and how to change it is confusing and presents unnecessary challenges.

If you already have a decent website, and you just want to enhance your SEO position, then just leave what you have in place and work around it. Here’s how to do that.


Focused Landing Pages


At it’s foundation, good SEO work is based on having well structured, focused landing pages that attract search traffic and convert it into live leads or clients.


A focused landing page is one that attacks a specific search term (and some associated terms) that real people use to find music lessons in your area, such as “piano lessons in Dallas”.


That’s what people actually search for. That is what a landing page must focus on. It is not achieved at random or by chance.


Since it is quite rare that an existing website has well-built focused landing pages in place, then that is the place to start.


One Page at a Time


Build your landing pages one page at a time. Focus first on the terms that matter the most to your business and work out from that.  


One page a week is a decent goal that would take about a half hour of work per week. At the end of three months, you’ll have 12 targeted pages in place that you did not have before, and you did not have to overhaul your existing website!


SEO Should NOT Be a Time Suck!


So, if you want to get going on fixing your SEO status, then check out

Git 'er Done! – How To Slay Your SEO Funk. It might help you get motivated.


To find out exactly what to do to create these landing pages, then get the guidebook:


Search Engine Optimization (SEO) For Private Music Teachers!


I hope it helps.


If you want me to take a look at your website, (no charge) with respect to SEO, just send me an email with your website to


THANKS again!


Dirk Johnson


See our other blog posts here!

    Our Blog Posts:

       July, 2020
* Is Google My Business (GMB) converting to a PAID SUBSCRIPTION model? Well, sort of…
     Google is rolling out the "Google Guarantee" badge for home services. Does that include music lessons?

       April 08, 2019
* SEO - Now More Than Ever!
     Current circumstances have upended the entire marketing landscape and how people view our industry. Here’s why SEO matters now.

       February 12, 2020
* Is SEO Dead, Again? PLUS: Predictions!
     Every SEO guru has declared the death of SEO at least once, and then they make "future" SEO predictions in their next blog post. My turn, in just one post!

       December 11, 2019
* Save Time and Money by Staging Your SEO Project
     With a well-planned SEO strategy, you DO NOT eat the SEO elephant in one big bite. In fact, you might only need the appetizer!

       November 11, 2019
* What Does “Build Content for SEO” Mean?
     The SEO world is fascinated with “building content”. What exactly does that mean for a music lesson studio owner? (Teaser: It’s much easier than you think!)

       September 05, 2019
* Yelp = FREE “Piggyback” Traffic!
     Love it or not, Yelp and other lead generation sites show up in local search results consistently. You can get a piece of the action, for FREE!

       August 09, 2019
* Outsourcing Your SEO
     Here’s a quick guide to what to consider if you plan to outsource your SEO project

       June 11, 2018
* Facebook vs. Referrals and SEO
     Facebook marketing seems to be gaining traction with music lesson studio owners. Let’s compare!

       March 19, 2019
* We All Want Easy Backlinks. Here They Are!
     Here is the “low hanging fruit” of link building, in the legitimate business directory world.

       November 5, 2018
* DO NOT Overhaul Your Entire Website for SEO!
     That May Not Be Necessary At All!

       September 26, 2018
* But My Web Software Did My SEO For Me – NOT!
     Sorry, but good SEO can’t be automated – It still takes some thought, planning, and a bit of effort.

       September 12, 2018
* SEO Should NOT Be a Time Suck!
     Don’t get caught up in the SEO treadmill, because, seriously, you’ve got better things to do.

       September 04, 2018
* What Are The Three Most Important Aspects of SEO?
     It's not what you think. It's not about tactics. It's what you do that matters!

       August 28, 2018
* Did Your New Student Inquiries Suddenly Slow Down?
     There's a very likely culprit, and it's easy to diagnose and fix, if that's the cause.

       August 19, 2018
* Git 'er Done! – How To Slay Your SEO Funk
     Are you procrastinating your SEO efforts? Here's how to quickly get your SEO efforts on track.

       August 2, 2018
* Web Traffic is NOT Created Equal! Get The Best!
     There are a lot of ways to get website traffic. Mostly, it's all good, but some of it is better. And some of it is the best! Find out how to get the best.

Do you have SEO questions or other feedback? Please use our handy contact form below. This form requires Javascript to be enabled on your browser! Pleae use our email address below if you cannot submit. :

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Search Engine Optimization (SEO) For Private Music Teachers

Search Engine Optimization (SEO) For Private Music Teachers!

A Step-by-Step Guide to the Basics
By Dirk Johnson - A successful private lesson guitar teacher with 20 years of experience in search engine optimization. Read more
      80 + Pages - Just $19.95!

       - Includes free tools,
          services and benefits!

             AS PDF FILE!

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