* We All Want Easy Backlinks. Here They Are!
Here is the “low hanging fruit” of link building, in the
legitimate business directory world
By Dirk Johnson
I’ll be the first to admit
that link building is not much fun. Neither is cleaning the restroom in our
shop. As business owners, we do it all.
This article will steer you toward the easiest-to-get links in the world of back
links, while steering clear of scam directories.
The payoff is that you greatly increase your online presence by doing this
work. You’ll end up with business profiles in good palces.
That’s a “two-for-one”
deal that is had to find elsewhere.
Are back links
necessary for good rankings?
Sometimes, they are not.
Let’s look at two specific scenarios.
1) You already have a good deal of links pointing back
to your website, maybe from blog postings or from local event and sponsorship
Maybe you have also recently added some well-optimized landing pages to your
site. (as described in the SEO guide)
In this case, you might find that those new landing pages rank quite well, very
quickly, thus making link building a lesser priority for you.
2) You are in a such a small market that anything that
you do with regard to good on-page optimization puts you to the top of your
market in the search results. You are getting ranked well, regardless.
That’s great, but if you
are just a little more ambitious, you can really enhance your online presence
with just a couple of evenings of work.
The World of Legitimate Business Directories
We’re not going to split
hairs here defining what is a directory and what is a review site and what is a
social network. What we are looking for are legitimate sites that allow you to
create a free online business profile that has your name, contact info, a
description of your business, and a place to put a link back to your site.
We are talking about sites
like Yelp.com, LinkedIn.com and Alignable.com, and more.
What is “legitimate”?
If the site appears to be nothing but a list of sites, it’s probably not a
legitimate directory and don’t submit to it.
If the site appears to have a legitimate business purpose, then it is fair
Here are two good lists to start with:
50 Free Business Directories To List Your Local Business
This is a USA-focused
list, but many of the sites have international appeal. Search for a list of business
directories in your own country if you are not in the USA.
Ultimate List: 57 Online Local Business Directories
HubSpot has a great
reputation, so I’d dive into this on deep. Again, search for local city
directories near you if you not in the USA.
TIME SAVER Shortcuts to These Listings.
OK – it is going to take
about 5 to 10 minutes per site to submit, if you are well prepared.
Get a spreadsheet or Word document to help you. In that document, put your
basic info, like business name, address, phone numbers, email address, website
URL, preferred username, and a brief description of your business profile.
It is sometimes possible to copy this whole block of info into the profile
description, and then highlight and drag the elements to their respective
fields in the profile form.
Have a file path to your profile photos that you can paste into a file dialogue
box, and also have a file folder open with the same, ready to drag/drop the image files. You might also
want to track your usernames and passwords in this document, just so you have
A Hundred Links – for
Sure, these are not the
most powerful links in the world. So
what. It's your foundation.
If you set up 100 business profiles on these sites, you are telling the world,
and the search engines, that you are a player. It counts.
What’s more, I often see profile pages on Yelp.com and Alignable.com outranking
Bottom Line – Do Yourself Some Good.
The bottom line here is
that you are going to do yourself some good if you make this effort. It might
just pay off in a lot of long term free leads from search engine traffic, or
even direct leads from the profiles themselves.
It’s all laid out in this 80
page do-it-yourself guide to SEO for music lesson teachers, tutors, and studios
If you don’t have time, or
if you prefer to have someone else manage the basics for you, please contact
as always, if you want to get a quick review of your current website SEO
condition, please contact
me with your website address, and I’ll be glad to have a look and report
back to you what I find.
Thanks again for tuning