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* Is Google My Business (GMB) converting to a PAID SUBSCRIPTION model? Well, sort of…

 

Google is rolling out the "Google Guarantee" badge for home services. Does that include music lessons?


By Dirk Johnson


It is likely that you will begin to see all kinds of wild conspiracy theories about this subject. A lot of it will be sensational, and probably either wrong or purposely incorrect, in order to manipulate you.

 

Of course, knowing how the SEO business works, I suspect that a lot of it will be written in a way that encourages you to hire someone (the writer) to sort it all out for you...

 

So, here are some facts that I have uncovered:

 

1) Google is now rolling out a paid "Google Guarantee" badge for home services.

 

For $50 per month, (and meeting their qualifications) you can get "vetted" by Google for your home services business.

 

This INCLUDES an "insurance policy" for homeowners who are dissatisfied with the work, up to $2000 lifetime.

 

Yeah, there are lots of questions, but more info is here:

https://support.google.com/google-ads/answer/7549288?hl=en

 

No word yet if paying the fee gets you a better ranking in search...maybe not...We'll see.

 

2) Apparently this program is not yet available to music lesson instructors.

 

To get the badge, you have to pass a background check. Under their "Requirements by category for US businesses", music lessons are not listed.

https://support.google.com/google-ads/answer/7549288?hl=en

 

So, it appears that, for now, you can't participate in this program. For now....

 

3) Nevertheless, I'd not sit around an assume that all is fine...

 

Google IS coming after your wallet, folks. This is just the first rumble of thunder.

 

The free traffic that they send your way through Google My Business really gnaws at their hide.

They will eventually find ways to make you pay for it. Google sent out a survey to ad agencies in April 2019, asking for input about various paid enhancements to GMB. This Google Guarantee program was a part of that survey. So, it’s all coming.

 

As a defense, I suggest that you get your Google My Business listing in tip-top shape now, and get all the free traffic that you can, while you can. Google My Business is a HUGE traffic source.

 

For further reading, here is a good reliable article about all of this from a trusted source in the SEO world.

https://searchengineland.com/google-offering-upgraded-gmb-profile-with-google-guaranteed-badge-for-50-per-month-338064

 

Thanks again for tuning in!


See our other blog posts here!


    Our Blog Posts:




       July, 2020
* Is Google My Business (GMB) converting to a PAID SUBSCRIPTION model? Well, sort of…
     Google is rolling out the "Google Guarantee" badge for home services. Does that include music lessons?


       April 08, 2019
* SEO - Now More Than Ever!
     Current circumstances have upended the entire marketing landscape and how people view our industry. Here’s why SEO matters now.


       February 12, 2020
* Is SEO Dead, Again? PLUS: Predictions!
     Every SEO guru has declared the death of SEO at least once, and then they make "future" SEO predictions in their next blog post. My turn, in just one post!


       December 11, 2019
* Save Time and Money by Staging Your SEO Project
     With a well-planned SEO strategy, you DO NOT eat the SEO elephant in one big bite. In fact, you might only need the appetizer!


       November 11, 2019
* What Does “Build Content for SEO” Mean?
     The SEO world is fascinated with “building content”. What exactly does that mean for a music lesson studio owner? (Teaser: It’s much easier than you think!)


       September 05, 2019
* Yelp = FREE “Piggyback” Traffic!
     Love it or not, Yelp and other lead generation sites show up in local search results consistently. You can get a piece of the action, for FREE!


       August 09, 2019
* Outsourcing Your SEO
     Here’s a quick guide to what to consider if you plan to outsource your SEO project


       June 11, 2018
* Facebook vs. Referrals and SEO
     Facebook marketing seems to be gaining traction with music lesson studio owners. Let’s compare!


       March 19, 2019
* We All Want Easy Backlinks. Here They Are!
     Here is the “low hanging fruit” of link building, in the legitimate business directory world.


       November 5, 2018
* DO NOT Overhaul Your Entire Website for SEO!
     That May Not Be Necessary At All!


       September 26, 2018
* But My Web Software Did My SEO For Me – NOT!
     Sorry, but good SEO can’t be automated – It still takes some thought, planning, and a bit of effort.


       September 12, 2018
* SEO Should NOT Be a Time Suck!
     Don’t get caught up in the SEO treadmill, because, seriously, you’ve got better things to do.


       September 04, 2018
* What Are The Three Most Important Aspects of SEO?
     It's not what you think. It's not about tactics. It's what you do that matters!


       August 28, 2018
* Did Your New Student Inquiries Suddenly Slow Down?
     There's a very likely culprit, and it's easy to diagnose and fix, if that's the cause.


       August 19, 2018
* Git 'er Done! – How To Slay Your SEO Funk
     Are you procrastinating your SEO efforts? Here's how to quickly get your SEO efforts on track.

       August 2, 2018
* Web Traffic is NOT Created Equal! Get The Best!
     There are a lot of ways to get website traffic. Mostly, it's all good, but some of it is better. And some of it is the best! Find out how to get the best.




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Search Engine Optimization (SEO) For Private Music Teachers

Search Engine Optimization (SEO) For Private Music Teachers!

A Step-by-Step Guide to the Basics
By Dirk Johnson - A successful private lesson guitar teacher with 20 years of experience in search engine optimization. Read more
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